Since the creator pronounced the acronym as 'Jif' instead of 'Gif't, then it will be pronounced that way. If you say the creator wasn't following the English rules so it doesn't matter what he says, that means the famous athletic apparel company, Nike, shouldn't be pronounce "Nikeeey", it should be pronounced "Nike" (basically the same as bike, but with an "n"). via /r/gif http://ift.tt/1SyLHvc
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